For every dealership employee, the ethical path should always be as clear as the open road through a spotless windshield.
At the heart of ethics is the question of how our decisions affect others. When we do not act ethically, our individual actions create guilt by association. Collectively, the dealership loses the public's trust, respect and business. Only by acting ethically do we actually help ourselves and everyone around us.


Skills you will learn:
- Developing Trust with Customers
- Ensuring Ethics in the Dealership
- Maintaining Ethics in the Sales Process
- Articulating a Code of Ethics
- Making Ethical Success Practical